"Strong", tough", and "brutal" are post World War II terms of praise (although used earlier by the Futurists to evoke the joy of industrial dynamism and warfare), and often serve as euphemisms for "monumental", a word which may not yet be used without nervous apprehension. But "strong", tough", and "brutal" describe qualities presently less gratifying than those now designated by "crazy", "wild" and "camp". The parody tends to become the norm.
MONUMENTAL (excerpt from SMLXL p. 928)
"Whatever the transient political events surrounding the creation of a monument, it still has the job of articulating values in the long term. In the end, architecture creates a world of its own".
William J. R. Curtis
"I will give you a monument and a name."
Prophecy in Isaiah
In English the word "monumental" is often used in reference to something of extraordinary size and power. The word comes from the Latin "monere," which means 'to remind' or 'to warn.'
Wikipedia
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